Lisa Plotnick

Editorial Consultant


Content strategist with extensive experience in
financial services, insurance, and travel communications

Content development

  • Copy deck creation and maintenance
  • Article and report redesign
  • HTML and CSS editing

Experience design

  • Design team collaboration
  • Web Content Accessibility Guidelines (WCAG) advocacy and implementation
  • Mobile and responsive copy improvements

Editorial management

  • Content management system oversight
  • Style guide development
  • Mentoring and team building

Digital marketing

  • Integrated copy development for Web, mobile, and traditional print
  • Social media marketing and optimization techniques
  • Competitive analysis

Destination of the week:

10 Tips to Select Your Alaska Cruise Itinerary

Fog rises alongside the mountains above the still waters of Misty Fjord, Alaska.

What sets me apart?

  • Objectivity. I am not affiliated with any cruise lines, travel agencies, or other travel providers.
  • Cruise experience. My history as a cruise passenger includes more than 30 cruises to three continents in the past 25 years, enabling me to make observations through the eyes of a cruise traveler.
  • Travel experience. So far, I have visited 35 U.S. states, 7 Canadian provinces and one Canadian territory, 32 countries, and four continents. 
  • Editorial experience. The skills I use in my career as a writer in the financial services industry -- research, copyediting, HTML editing, and news reporting -- have proven to be transferable to the travel industry.
  • Longevity. I began publishing cruise reviews and port reviews in 1998.
  • Digital communication. Through my tenure at (2000-2005), I was among the early columnists of a Web-only magazine.
  • Existing online portfolio. I started publishing my own e-magazine,, in 2010 and was Boston Cruise Examiner for from 2012 through 2016.

Contact me for information on copyediting, proofreading, content development, and research services.

Website Builder